{
  "title": "Tools to help with writing: Simple language",
  "sections": [
    {
      "id": "section-1",
      "title": "Tools to help with writing Simple language",
      "level": 2,
      "headingHtml": "Slide 1",
      "html": "<h3>Tools to help with writing Simple language</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-84294b65bbfc0cd6.png\" alt=\"Creative Commons Attribution (CC BY) licence badge.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=1\">View original slide 1</a></p>"
    },
    {
      "id": "section-2",
      "title": "Slide 2",
      "level": 2,
      "headingHtml": "Slide 2",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-caf21ae559c8fa76.png\" alt=\"Screenshot of the Metaphor Hacker blog post “The complexities of simple: what simple language proponents should know about linguistics (updated)”, with its table of contents.\" loading=\"lazy\"></p><p><a href=\"http://metaphorhacker.net/2012/09/the-complexities-of-simple-what-simple-language-proponents-should-know-about-linguistics\" target=\"_blank\" rel=\"noopener noreferrer\">http://metaphorhacker.net/2012/09/the-complexities-of-simple-what-simple-language-proponents-should-know-about-linguistics</a></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=2\">View original slide 2</a></p>"
    },
    {
      "id": "section-3",
      "title": "Slide 3",
      "level": 2,
      "headingHtml": "Slide 3",
      "html": "<ul><li>Why?<ul><li>Speed of reading</li><li>Accessibility</li><li>International impact</li></ul></li></ul><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-03.png\" alt=\"The slide&#x27;s original page: a circle labelled “Why?” with an arc of three labelled icons: a running figure for Speed of reading, a wheelchair user for Accessibility and a globe for International impact.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=3\">View original slide 3</a></p>"
    },
    {
      "id": "section-4",
      "title": "Slide 4",
      "level": 2,
      "headingHtml": "Slide 4",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-c03af31f50f8c370.png\" alt=\"Screenshot of a Boomerang blog post with four bars showing email response rates by reading level: 46% for emails written at a kindergarten reading level, 53% at a 3rd grade level, 45% at a high school level and 39% at a college reading level.\" loading=\"lazy\"></p><p><a href=\"http://blog.boomerangapp.com/2016/02/7-tips-for-getting-more-responses-to-your-emails-with-data\" target=\"_blank\" rel=\"noopener noreferrer\">http://blog.boomerangapp.com/2016/02/7-tips-for-getting-more-responses-to-your-emails-with-data</a></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=4\">View original slide 4</a></p>"
    },
    {
      "id": "section-5",
      "title": "What makes language simple?",
      "level": 2,
      "headingHtml": "Slide 5",
      "html": "<h3>What makes language simple?</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=5\">View original slide 5</a></p>"
    },
    {
      "id": "section-6",
      "title": "No perfect communication",
      "level": 2,
      "headingHtml": "Slide 6",
      "html": "<h3>No perfect communication</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=6\">View original slide 6</a></p>"
    },
    {
      "id": "section-7",
      "title": "Even with arrows",
      "level": 2,
      "headingHtml": "Slide 7",
      "html": "<h3>Even with arrows</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=7\">View original slide 7</a></p>"
    },
    {
      "id": "section-8",
      "title": "Which way will the lift go?",
      "level": 2,
      "headingHtml": "Slide 8",
      "html": "<h3>Which way will the lift go?</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-242f21f1ab235d40.jpg\" alt=\"Photograph of two lift buttons: a green button with an upward arrow above a red button with a downward arrow.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-fb23b0e78bae47fe.jpeg\" alt=\"Photograph of a metal lift panel with a lit red button above the label “VJÍŽDÍ” and two buttons labelled “PŘIVOLÁVAČ” and “ODESÍLAČ”.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=8\">View original slide 8</a></p>"
    },
    {
      "id": "section-9",
      "title": "Which way will you turn the wheel of your car?",
      "level": 2,
      "headingHtml": "Slide 9",
      "html": "<h3>Which way will you turn the wheel of your car?</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-3582d899cd774241.jpeg\" alt=\"Photograph of a road with white lettering and a line painted on the tarmac.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=9\">View original slide 9</a></p>"
    },
    {
      "id": "section-10",
      "title": "Which way will you turn your wheel now?",
      "level": 2,
      "headingHtml": "Slide 10",
      "html": "<h3>Which way will you turn your wheel now?</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-3582d899cd774241.jpeg\" alt=\"Photograph of a road with white lettering and a line painted on the tarmac.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=10\">View original slide 10</a></p>"
    },
    {
      "id": "section-11",
      "title": "What makes text easy to read?",
      "level": 2,
      "headingHtml": "Slide 11",
      "html": "<h3>What makes text easy to read?</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=11\">View original slide 11</a></p>"
    },
    {
      "id": "section-12",
      "title": "Slide 12",
      "level": 2,
      "headingHtml": "Slide 12",
      "html": "<ul><li>How?<ul><li>Formatting</li><li>Structure</li><li>Language</li></ul></li></ul><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-12.png\" alt=\"The slide&#x27;s original page: a circle labelled “How?” with an arc of three labelled icons: a typewriter for Formatting, a puzzle piece for Structure and speech bubbles for Language.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=12\">View original slide 12</a></p>"
    },
    {
      "id": "section-13",
      "title": "I wanted to write you a short letter",
      "level": 2,
      "headingHtml": "Slide 13",
      "html": "<h3>I wanted to write you a short letter</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=13\">View original slide 13</a></p>"
    },
    {
      "id": "section-14",
      "title": "I wanted to write you a short letter but I didn’t have time.",
      "level": 2,
      "headingHtml": "Slide 14",
      "html": "<h3>I wanted to write you a short letter but I didn’t have time.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=14\">View original slide 14</a></p>"
    },
    {
      "id": "section-15",
      "title": "I wanted to write you a short letter but I didn’t have time. So I wrote you a long one instead.",
      "level": 2,
      "headingHtml": "Slide 15",
      "html": "<h3>I wanted to write you a short letter but I didn’t have time. So I wrote you a <strong>long one instead</strong>.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=15\">View original slide 15</a></p>"
    },
    {
      "id": "section-16",
      "title": "… or Franklin or Pascal or Locke or somebody else.",
      "level": 2,
      "headingHtml": "Slide 16",
      "html": "<h3>… or Franklin or Pascal or Locke or somebody else.</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-e8e74f228763c962.jpeg\" alt=\"Black-and-white portrait photograph of Mark Twain, an older man with white hair and a moustache, wearing a suit.\" loading=\"lazy\"></p><blockquote><p>I wanted to write you a short letter but I didn’t have time. So I wrote you a <strong>long one instead</strong>.</p><p>Mark Twain</p></blockquote><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=16\">View original slide 16</a></p>"
    },
    {
      "id": "section-17",
      "title": "Simple and clear writing is not natural. It is harder and more time consuming than complicated wr…",
      "level": 2,
      "headingHtml": "Slide 17",
      "html": "<h3>Simple and <strong>clear writing is not natural</strong>. It is <strong>harder and more time consuming</strong> than complicated writing.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=17\">View original slide 17</a></p>"
    },
    {
      "id": "section-18",
      "title": "Bad advice",
      "level": 2,
      "headingHtml": "Slide 18",
      "html": "<h3>Bad advice</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=18\">View original slide 18</a></p>"
    },
    {
      "id": "section-19",
      "title": "Slide 19",
      "level": 2,
      "headingHtml": "Slide 19",
      "html": "<ul><li>Avoid passives</li><li>Be informal / write conversationally</li><li>Avoid redundancy</li><li>Avoid jargon - Use simple words</li><li>Use short 'English' words</li><li>Write short texts</li></ul><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-19.png\" alt=\"The slide&#x27;s original page: six dark blue bars listing the pieces of advice, each with a small cartoon face icon at its left.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=19\">View original slide 19</a></p>"
    },
    {
      "id": "section-20",
      "title": "Don’t avoid passives too much",
      "level": 2,
      "headingHtml": "Slide 20",
      "html": "<h3>Don’t avoid passives too much</h3><table><tbody><tr><td>The School was founded in 1996.</td><td>They founded the School in 1996.</td></tr></tbody></table><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-20.png\" alt=\"The slide&#x27;s original page: two grey boxes side by side with a dark blue plus sign above the left box and a dark blue minus bar above the right box.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=20\">View original slide 20</a></p>"
    },
    {
      "id": "section-21",
      "title": "Don’t be too informal",
      "level": 2,
      "headingHtml": "Slide 21",
      "html": "<h3>Don’t be too informal</h3><table><tbody><tr><td>You must confirm your attendance.</td><td>Why don’t you let us know that you’re coming.</td></tr></tbody></table><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-21.png\" alt=\"The slide&#x27;s original page: two grey boxes side by side with a dark blue plus sign above the left box and a dark blue minus bar above the right box.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=21\">View original slide 21</a></p>"
    },
    {
      "id": "section-22",
      "title": "Redundancy can reduce errors",
      "level": 2,
      "headingHtml": "Slide 22",
      "html": "<h3>Redundancy can reduce errors</h3><table><tbody><tr><td>next Tuesday (24 Dec)</td><td>next Tuesday</td></tr></tbody></table><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-22.png\" alt=\"The slide&#x27;s original page: two grey boxes side by side with a dark blue plus sign above the left box and a dark blue minus bar above the right box.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=22\">View original slide 22</a></p>"
    },
    {
      "id": "section-23",
      "title": "Redundancy can aid comprehension",
      "level": 2,
      "headingHtml": "Slide 23",
      "html": "<h3>Redundancy can aid comprehension</h3><table><tbody><tr><td>Tuesday, 24 Dec</td><td>24/12</td></tr></tbody></table><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-23.png\" alt=\"The slide&#x27;s original page: two grey boxes side by side with a dark blue plus sign above the left box and a dark blue minus bar above the right box.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=23\">View original slide 23</a></p>"
    },
    {
      "id": "section-24",
      "title": "Simple words don’t always make things clear",
      "level": 2,
      "headingHtml": "Slide 24",
      "html": "<h3>Simple words don’t always make things clear</h3><table><tbody><tr><td>Attendance will be taken.</td><td>We will check who showed up.</td></tr></tbody></table><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-24.png\" alt=\"The slide&#x27;s original page: two grey boxes side by side with a dark blue plus sign above the left box and a dark blue minus bar above the right box.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=24\">View original slide 24</a></p>"
    },
    {
      "id": "section-25",
      "title": "Short English words don’t always make things better.",
      "level": 2,
      "headingHtml": "Slide 25",
      "html": "<h3>Short English words don’t always make things better.</h3><table><tbody><tr><td>We will provide accommodation.</td><td>We will put you up. / We will find you a place to stay.</td></tr></tbody></table><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-25.png\" alt=\"The slide&#x27;s original page: two grey boxes side by side with a dark blue plus sign above the left box and a dark blue minus bar above the right box.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=25\">View original slide 25</a></p>"
    },
    {
      "id": "section-26",
      "title": "Which is simpler?",
      "level": 2,
      "headingHtml": "Slide 26",
      "html": "<h3>Which is simpler?</h3><ul><li>get</li><li>acquire</li></ul><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-26.png\" alt=\"The slide&#x27;s original page: two large arrows pointing at each other, a purple one labelled “get” from the left and a red one labelled “acquire” from the right.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=26\">View original slide 26</a></p>"
    },
    {
      "id": "section-27",
      "title": "Slide 27",
      "level": 2,
      "headingHtml": "Slide 27",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-40683089fe399cbe.png\" alt=\"Screenshot of the Editor Settings dialog of a word processor listing checks under Clarity and Conciseness, Formal Language, Inclusive Language and Punctuation Conventions; the Complex Words check is ticked and outlined in red.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=27\">View original slide 27</a></p>"
    },
    {
      "id": "section-28",
      "title": "Slide 28",
      "level": 2,
      "headingHtml": "Slide 28",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-598ec5cbad3d821b.png\" alt=\"Screenshot of the sentence “We may want to acquire a better solution.” with a suggestion menu headed “Consider using a simple word” offering “buy” and “get”, and an “Ignore Once” option.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-40683089fe399cbe.png\" alt=\"Screenshot of the Editor Settings dialog of a word processor listing checks under Clarity and Conciseness, Formal Language, Inclusive Language and Punctuation Conventions; the Complex Words check is ticked and outlined in red.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=28\">View original slide 28</a></p>"
    },
    {
      "id": "section-29",
      "title": "Slide 29",
      "level": 2,
      "headingHtml": "Slide 29",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-89f2739aee8746b5.png\" alt=\"Screenshot of an online dictionary entry for “acquire”, with two numbered senses, a phrase and the word&#x27;s origin.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-05040e2461f5504e.png\" alt=\"Screenshot of a long online dictionary entry for “get” with many numbered senses and example phrases.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=29\">View original slide 29</a></p>"
    },
    {
      "id": "section-30",
      "title": "Slide 30",
      "level": 2,
      "headingHtml": "Slide 30",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-89f2739aee8746b5.png\" alt=\"Screenshot of an online dictionary entry for “acquire”, with two numbered senses, a phrase and the word&#x27;s origin.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-9cd3a718cc872676.png\" alt=\"Screenshot of the whole online dictionary entry for “get”, shrunk into a narrow strip to show how long it is.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=30\">View original slide 30</a></p>"
    },
    {
      "id": "section-31",
      "title": "Slide 31",
      "level": 2,
      "headingHtml": "Slide 31",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-2f5b58f9b0a09095.png\" alt=\"Screenshot of the translations of “get” into French: a numbered list of fifteen verbs, from “obtenir” to “faire blesser”.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-dec04f88dfcc131c.png\" alt=\"Screenshot of the translations of “acquire” into French: four verbs, “acquérir”, “obtenir”, “prendre” and “gagner”.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=31\">View original slide 31</a></p>"
    },
    {
      "id": "section-32",
      "title": "Slide 32",
      "level": 2,
      "headingHtml": "Slide 32",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-c0dabcc8861c9534.png\" alt=\"Screenshot of the translations of “acquire” into Russian: a numbered list of eight verbs.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-8b6cc0789a53fa29.png\" alt=\"Screenshot of the translations of “get” into Russian, a very long numbered list shrunk into a narrow strip.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-db14d6dea9adb444.png\" alt=\"Small screenshot of the end of the list of Russian translations of “get”.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=32\">View original slide 32</a></p>"
    },
    {
      "id": "section-33",
      "title": "Slide 33",
      "level": 2,
      "headingHtml": "Slide 33",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-5fffd3a6c1503989.png\" alt=\"Screenshot of the top of the web page “19 English Phrasal Verbs With Get”, with a green “Study” label and an introduction saying that phrasal verbs are commonly used by native speakers.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-dd3f6d5d1a29601c.png\" alt=\"Screenshot of the “What you will learn” list of the same page: the phrasal verbs from “Get across” to “Get up to”.\" loading=\"lazy\"></p><p>onlineteachersuk.com/phrasal-verbs-get</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=33\">View original slide 33</a></p>"
    },
    {
      "id": "section-34",
      "title": "Slide 34",
      "level": 2,
      "headingHtml": "Slide 34",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-5fffd3a6c1503989.png\" alt=\"Screenshot of the top of the web page “19 English Phrasal Verbs With Get”, with a green “Study” label and an introduction saying that phrasal verbs are commonly used by native speakers.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-dd3f6d5d1a29601c.png\" alt=\"Screenshot of the “What you will learn” list of the same page: the phrasal verbs from “Get across” to “Get up to”.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-14c7ba0f2d937ad5.png\" alt=\"Screenshot of the entry “11. Get on” with six numbered senses, a to f, each with an example sentence.\" loading=\"lazy\"></p><p>onlineteachersuk.com/phrasal-verbs-get</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=34\">View original slide 34</a></p>"
    },
    {
      "id": "section-35",
      "title": "Non-native speakers will not always find short and easy words as easy to understand as you think.",
      "level": 2,
      "headingHtml": "Slide 35",
      "html": "<h3><strong>Non-native speakers</strong> will <strong>not</strong> always find <strong>short and easy words</strong> as easy to understand as you think.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=35\">View original slide 35</a></p>"
    },
    {
      "id": "section-36",
      "title": "Good advice",
      "level": 2,
      "headingHtml": "Slide 36",
      "html": "<h3>Good advice</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=36\">View original slide 36</a></p>"
    },
    {
      "id": "section-37",
      "title": "Slide 37",
      "level": 2,
      "headingHtml": "Slide 37",
      "html": "<ul><li>Formatting<ul><li>Space</li><li>Structure</li><li>Guides / Graphics</li></ul></li><li>Structure<ul><li>Important first, background last</li><li>Clear outline</li><li>Shorter sentences</li></ul></li><li>Language<ul><li>Limit politeness</li><li>Avoid embedding and clusters</li><li>Don't take out too much</li></ul></li><li>Tools<ul><li>Test readability</li><li>Listen to what you wrote</li><li>Get help with editing</li></ul></li></ul><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-37.png\" alt=\"The slide&#x27;s original page: four grey columns headed Formatting, Structure, Language and Tools, each holding three dark blue boxes with the items listed above.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=37\">View original slide 37</a></p>"
    },
    {
      "id": "section-38",
      "title": "Who does it well?",
      "level": 2,
      "headingHtml": "Slide 38",
      "html": "<h3>Who does it well?</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=38\">View original slide 38</a></p>"
    },
    {
      "id": "section-39",
      "title": "Slide 39",
      "level": 2,
      "headingHtml": "Slide 39",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-5aa466cdcff4d161.png\" alt=\"Screenshot of the GOV.UK page “Housing Benefit” with its contents list, an “Eligibility” section and a list of related content.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=39\">View original slide 39</a></p>"
    },
    {
      "id": "section-40",
      "title": "Slide 40",
      "level": 2,
      "headingHtml": "Slide 40",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-553901a97576bf8f.png\" alt=\"Screenshot of a web page for the Oxford Diploma in Organisational Leadership, with a photograph of people working around a table and details of the start date, duration, time commitment, location and cost.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=40\">View original slide 40</a></p>"
    },
    {
      "id": "section-41",
      "title": "Slide 41",
      "level": 2,
      "headingHtml": "Slide 41",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-4aab233263c08cee.png\" alt=\"Screenshot of a web page, “Class profile (2018)”, with five statistics (class size, average age, nationalities, employment sectors and female students) and a quotation praising the Oxford Diploma in Organisational Leadership.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=41\">View original slide 41</a></p>"
    },
    {
      "id": "section-42",
      "title": "Making things more readable with formatting",
      "level": 2,
      "headingHtml": "Slide 42",
      "html": "<h3>Making things more readable with formatting</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=42\">View original slide 42</a></p>"
    },
    {
      "id": "section-43",
      "title": "Slide 43",
      "level": 2,
      "headingHtml": "Slide 43",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-5b45b76d2f4d7a1f.png\" alt=\"Screenshot of a long page headed “History - Original”: a dense history of Saïd Business School in unbroken paragraphs.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=43\">View original slide 43</a></p>"
    },
    {
      "id": "section-44",
      "title": "Chunking makes texts more readable",
      "level": 2,
      "headingHtml": "Slide 44",
      "html": "<h3>Chunking makes texts more readable</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-44.png\" alt=\"The slide&#x27;s original page: two pages of the same history text side by side. On the left the unbroken “History - Original” page; on the right “History – Step 1”, the same text split into short paragraphs under headings such as Founding, Early history and School of Management Studies.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=44\">View original slide 44</a></p>"
    },
    {
      "id": "section-45",
      "title": "Word Navigation feature is great for outlines",
      "level": 2,
      "headingHtml": "Slide 45",
      "html": "<h3>Word Navigation feature is great for outlines</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-643dcdf9ad92cc1d.png\" alt=\"Screenshot of Microsoft Word with the View tab&#x27;s Navigation Pane option marked and a navigation pane listing the headings of a document titled “History – Step 1”.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=45\">View original slide 45</a></p>"
    },
    {
      "id": "section-46",
      "title": "Make sure you use headings",
      "level": 2,
      "headingHtml": "Slide 46",
      "html": "<h3>Make sure you use headings</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-ff6f48ba9a2e720e.png\" alt=\"Screenshot of Microsoft Word showing the document “History – Step 1” with its headings, the Navigation pane at the left and the Styles pane at the right with Heading 1 to Heading 5 and Title.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=46\">View original slide 46</a></p>"
    },
    {
      "id": "section-47",
      "title": "Mindmaps help with chunking, structure, outline",
      "level": 2,
      "headingHtml": "Slide 47",
      "html": "<h3>Mindmaps help with chunking, structure, outline</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-d2c5edafba4c5071.png\" alt=\"Screenshot of a mind map with “Writing simple language” in the centre and branches including Tools, Spoken vs written language, Style / Genre, Bad advice and People support.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=47\">View original slide 47</a></p>"
    },
    {
      "id": "section-48",
      "title": "Slide 48",
      "level": 2,
      "headingHtml": "Slide 48",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-48.png\" alt=\"The slide&#x27;s original page: two versions of the history text side by side. On the left “History – Step 1” with headings and short paragraphs; on the right “History – Step 3”, with a timeline arrow across the top (dates 1965, 1990, 1996, 2002 and 2012 with short captions) above the same text.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=48\">View original slide 48</a></p>"
    },
    {
      "id": "section-49",
      "title": "Tips for more readable structure",
      "level": 2,
      "headingHtml": "Slide 49",
      "html": "<h3>Tips for more readable structure</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=49\">View original slide 49</a></p>"
    },
    {
      "id": "section-50",
      "title": "Slide 50",
      "level": 2,
      "headingHtml": "Slide 50",
      "html": "<ul><li>Structure<ul><li>Important first, background last</li><li>Show outline</li><li>Shorter sentences</li></ul></li></ul><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-50.png\" alt=\"The slide&#x27;s original page: a circle labelled “Structure” with an arc of three labelled icons: a target for Important first, background last; a balance for Show outline; and two figures, one small and one tall, for Shorter sentences.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=50\">View original slide 50</a></p>"
    },
    {
      "id": "section-51",
      "title": "Start with an outline",
      "level": 2,
      "headingHtml": "Slide 51",
      "html": "<h3>Start with an outline</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-4cb787abb00a3286.png\" alt=\"Screenshot of a Daily Mail article headed “British Steel could collapse TODAY: Firm is on brink of collapse with 25,000 jobs on the line as it struggles to secure government loan”, followed by three bullet points and a byline.\" loading=\"lazy\"></p><p><a href=\"https://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html\" target=\"_blank\" rel=\"noopener noreferrer\">https://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html</a></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=51\">View original slide 51</a></p>"
    },
    {
      "id": "section-52",
      "title": "First things first",
      "level": 2,
      "headingHtml": "Slide 52",
      "html": "<h3>First things first</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-4cb787abb00a3286.png\" alt=\"Screenshot of a Daily Mail article headed “British Steel could collapse TODAY: Firm is on brink of collapse with 25,000 jobs on the line as it struggles to secure government loan”, followed by three bullet points and a byline.\" loading=\"lazy\"></p><p><a href=\"https://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html\" target=\"_blank\" rel=\"noopener noreferrer\">https://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html</a></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=52\">View original slide 52</a></p>"
    },
    {
      "id": "section-53",
      "title": "Background last",
      "level": 2,
      "headingHtml": "Slide 53",
      "html": "<h3>Background last</h3><p><a href=\"https://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html\" target=\"_blank\" rel=\"noopener noreferrer\">https://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html</a></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-0d41905e25b96282.png\" alt=\"Screenshot of the later part of the same article: background about British Steel&#x27;s forerunner, its privatisation in 1988 and its sale to Tata Steel.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=53\">View original slide 53</a></p>"
    },
    {
      "id": "section-54",
      "title": "Short paragraphs can help you get away with more complicated sentences",
      "level": 2,
      "headingHtml": "Slide 54",
      "html": "<h3>Short paragraphs can help you get away with more complicated sentences</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-82cb8cc56f480d62.png\" alt=\"Screenshot of the Hemingway Editor with the Daily Mail article text highlighted in yellow and red, and a panel counting adverbs, passive voice, phrases with simpler alternatives and hard-to-read sentences.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=54\">View original slide 54</a></p>"
    },
    {
      "id": "section-55",
      "title": "F-shaped scanning pattern",
      "level": 2,
      "headingHtml": "Slide 55",
      "html": "<h3>F-shaped scanning pattern</h3><p>© Nielsen Norman Group 2017</p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-d3b6692e58c191bd.png\" alt=\"Heat map of eye-tracking over a web page in the F-shaped scanning pattern, with a red and yellow band across the top, a shorter band below and a vertical band down the left side. Credit: Nielsen Norman Group.\" loading=\"lazy\"></p><p><a href=\"https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/\" target=\"_blank\" rel=\"noopener noreferrer\">https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/</a></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=55\">View original slide 55</a></p>"
    },
    {
      "id": "section-56",
      "title": "Slide 56",
      "level": 2,
      "headingHtml": "Slide 56",
      "html": "<blockquote><p>“F-shaped scanning pattern is <strong>bad for users and businesses</strong>: it means that users may <strong>skip important content</strong> simply because it appears on the right side of the page.”</p><p>— (Kara Pernice, 2017)</p></blockquote><p><a href=\"https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/\" target=\"_blank\" rel=\"noopener noreferrer\">https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/</a></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=56\">View original slide 56</a></p>"
    },
    {
      "id": "section-57",
      "title": "Slide 57",
      "level": 2,
      "headingHtml": "Slide 57",
      "html": "<p><a href=\"https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/\" target=\"_blank\" rel=\"noopener noreferrer\">https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/</a></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-066d599efc5d7ff3.png\" alt=\"Screenshot of the article “The Best Antidotes to the F-Shaped Pattern” from Nielsen Norman Group, with eight numbered tips for formatting content.\" loading=\"lazy\"></p><p>(Kara Pernice, 2017)</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=57\">View original slide 57</a></p>"
    },
    {
      "id": "section-58",
      "title": "How to use Hemingway app to simplify language",
      "level": 2,
      "headingHtml": "Slide 58",
      "html": "<h3>How to use Hemingway app to simplify language</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=58\">View original slide 58</a></p>"
    },
    {
      "id": "section-59",
      "title": "Readability scores",
      "level": 2,
      "headingHtml": "Slide 59",
      "html": "<h3>Readability scores</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-25a968c6ce5df5d6.png\" alt=\"Screenshot of the Hemingway Editor&#x27;s readability panel: a grade level marked “Poor”, with reading time, letters, characters, words, sentences and paragraphs counts.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-1a65493ec6eb37ea.png\" alt=\"Screenshot of the Hemingway Editor&#x27;s coloured panels counting adverbs, uses of passive voice, phrases that have simpler alternatives, and hard and very hard to read sentences.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=59\">View original slide 59</a></p>"
    },
    {
      "id": "section-60",
      "title": "Check readability",
      "level": 2,
      "headingHtml": "Slide 60",
      "html": "<h3>Check readability</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-26f3b24a1a44890d.png\" alt=\"Screenshot of the Hemingway Editor in a browser with the “History – Original” text mostly highlighted in red and a high grade level with a “Poor” rating.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=60\">View original slide 60</a></p>"
    },
    {
      "id": "section-61",
      "title": "Slide 61",
      "level": 2,
      "headingHtml": "Slide 61",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-ec5b7c64fe70e885.png\" alt=\"Screenshot of the Hemingway Editor with a revised version of the same history text, much less highlighted, with a lower grade level.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=61\">View original slide 61</a></p>"
    },
    {
      "id": "section-62",
      "title": "Do experts pass the test?",
      "level": 2,
      "headingHtml": "Slide 62",
      "html": "<h3>Do experts pass the test?</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-a0a1e71caab60f71.png\" alt=\"Screenshot of the Hemingway Editor with text from the Plain English Campaign&#x27;s “About us” page, with passages highlighted in red and a panel of counts.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=62\">View original slide 62</a></p>"
    },
    {
      "id": "section-63",
      "title": "About us by Plain English Campaign",
      "level": 2,
      "headingHtml": "Slide 63",
      "html": "<h3><strong>About us</strong> by Plain English Campaign</h3><p><strong>plainenglish.co.uk/about-us.html</strong></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-a0a1e71caab60f71.png\" alt=\"Screenshot of the Hemingway Editor with text from the Plain English Campaign&#x27;s “About us” page, with passages highlighted in red and a panel of counts.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=63\">View original slide 63</a></p>"
    },
    {
      "id": "section-64",
      "title": "Complexities of simple by Dominik Lukeš",
      "level": 2,
      "headingHtml": "Slide 64",
      "html": "<h3><strong>Complexities of simple</strong> by Dominik Lukeš</h3><p><strong>metaphorhacker.net</strong></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-654e0df9c72a0b21.png\" alt=\"Screenshot of the Hemingway Editor with a section of the blog post “Complexities of simple”, with passages highlighted in red, yellow and green.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=64\">View original slide 64</a></p>"
    },
    {
      "id": "section-65",
      "title": "Plain Language Is for Everyone, Even Experts",
      "level": 2,
      "headingHtml": "Slide 65",
      "html": "<h3><strong>Plain Language Is for Everyone, Even Experts</strong></h3><p>by Hoa Loranger, 2017</p><p><a href=\"https://www.nngroup.com/articles/plain-language-experts/\" target=\"_blank\" rel=\"noopener noreferrer\">https://www.nngroup.com/articles/plain-language-experts/</a></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-9ea9a24ef856ab29.png\" alt=\"Screenshot of the Hemingway Editor with the start of the article “Tips for Writing in Plain Language”, with passages highlighted and a panel of counts.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=65\">View original slide 65</a></p>"
    },
    {
      "id": "section-66",
      "title": "Tips for simpler language",
      "level": 2,
      "headingHtml": "Slide 66",
      "html": "<h3>Tips for simpler language</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=66\">View original slide 66</a></p>"
    },
    {
      "id": "section-67",
      "title": "Avoid too much politeness …",
      "level": 2,
      "headingHtml": "Slide 67",
      "html": "<h3>Avoid too much politeness …</h3><p>Welcome to this site</p><p>We are very pleased to have the opportunity</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=67\">View original slide 67</a></p>"
    },
    {
      "id": "section-68",
      "title": "…but only in context",
      "level": 2,
      "headingHtml": "Slide 68",
      "html": "<h3>…but only in context</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-2f4f7ba79ee6f50d.png\" alt=\"Screenshot of an email being written in Outlook with the subject line “slides” and a one-line message with no greeting asking for the slides as soon as possible.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-a7c9e34b462c9a91.png\" alt=\"Screenshot of an email being written in Outlook with a greeting, a polite request for the presentation slides and a sign-off.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=68\">View original slide 68</a></p>"
    },
    {
      "id": "section-69",
      "title": "Limit hedges and indirectness",
      "level": 2,
      "headingHtml": "Slide 69",
      "html": "<h3>Limit hedges and indirectness</h3><p>This is might be a useful tool</p><p>If it’s not too much trouble</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=69\">View original slide 69</a></p>"
    },
    {
      "id": "section-70",
      "title": "Strip out unnecessary language",
      "level": 2,
      "headingHtml": "Slide 70",
      "html": "<h3>Strip out unnecessary language</h3><p><strong>Bad:</strong> \"You may like to register by clicking here.\"</p><p><strong>Good:</strong> \"Register here“</p><p><strong>Better:</strong> Register</p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-90b3ac0e78043f0a.png\" alt=\"Icon of a shopping basket, shown before the word Register.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=70\">View original slide 70</a></p>"
    },
    {
      "id": "section-71",
      "title": "Verbs over nouns",
      "level": 2,
      "headingHtml": "Slide 71",
      "html": "<h3>Verbs over nouns</h3><p><strong>Less good:</strong> “Your attendance is important.\"</p><p><strong>OK:</strong> “It is important that you come.”</p><p><strong>OK:</strong> “Please come. It is really important”</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=71\">View original slide 71</a></p>"
    },
    {
      "id": "section-72",
      "title": "Beware of noun clusters",
      "level": 2,
      "headingHtml": "Slide 72",
      "html": "<h3>Beware of noun clusters</h3><p><strong>Bad:</strong> operations review evaluation task force</p><p><strong>Less bad:</strong> task force for the evaluation of our operations review</p><p><strong>Better:</strong> task force evaluating our review of operations</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=72\">View original slide 72</a></p>"
    },
    {
      "id": "section-73",
      "title": "Simple imperatives in lists of activities",
      "level": 2,
      "headingHtml": "Slide 73",
      "html": "<h3>Simple imperatives in lists of activities</h3><p><strong>Good:</strong> '10:30 - Swim in the lake’</p><p><strong>Bad:</strong> '10:30 - Swimming in the lake’</p><p><strong>Good:</strong> 'Achieve objectives’</p><p><strong>Bad:</strong> 'To achieve objectives’</p><p><strong>Good:</strong> 'Explain’</p><p><strong>Bad:</strong> 'Explanation Of...'</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=73\">View original slide 73</a></p>"
    },
    {
      "id": "section-74",
      "title": "Limit complex embedding and if statements",
      "level": 2,
      "headingHtml": "Slide 74",
      "html": "<h3>Limit complex embedding and if statements</h3><p><strong>Less good:</strong> The man we met yesterday was a famous artist.</p><p><strong>OK:</strong> We met a man yesterday. And he was famous artist.</p><p><strong>Good:</strong> We met a famous artist yesterday.</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=74\">View original slide 74</a></p>"
    },
    {
      "id": "section-75",
      "title": "Don't strip out linking phrases",
      "level": 2,
      "headingHtml": "Slide 75",
      "html": "<h3>Don't strip out linking phrases</h3><p><strong>Good:</strong> \"John didn't eat because he didn't like soup.\"</p><p><strong>OK:</strong> \"John didn't like soup. So he didn't eat.\"</p><p><strong>Less good:</strong> \"John didn't eat. He didn't like soup.\"</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=75\">View original slide 75</a></p>"
    },
    {
      "id": "section-76",
      "title": "Think about when to use nouns vs pronouns",
      "level": 2,
      "headingHtml": "Slide 76",
      "html": "<h3>Think about when to use nouns vs pronouns</h3><p>Jane was late. She overslept, then she missed the bus. This is the fifth time in a month she did something like that. Her boss would be angry. So <strong>Jane / she</strong> thought of an excuse.</p><p>Colour in the source slide: in the last sentence “Jane” is green and “she” is red, both in bold type. The slide gives no key for the colours.</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=76\">View original slide 76</a></p>"
    },
    {
      "id": "section-77",
      "title": "Avoid too much repetition, but not all of it",
      "level": 2,
      "headingHtml": "Slide 77",
      "html": "<h3>Avoid too much repetition, but not all of it</h3><p>Jane was late. She overslept, then she missed the bus. This is the fifth time in a month she did something like that. Her boss would be angry. So <strong>Jane / she</strong> thought of an excuse.</p><p>Colour in the source slide: in the last sentence “Jane” is green and “she” is red, both in bold type. The slide gives no key for the colours.</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=77\">View original slide 77</a></p>"
    },
    {
      "id": "section-78",
      "title": "Readability",
      "level": 2,
      "headingHtml": "Slide 78",
      "html": "<h3>Readability</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=78\">View original slide 78</a></p>"
    },
    {
      "id": "section-79",
      "title": "What is readability?",
      "level": 2,
      "headingHtml": "Slide 79",
      "html": "<h3>What is readability?</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=79\">View original slide 79</a></p>"
    },
    {
      "id": "section-80",
      "title": "What typical level of education is required to understand a text?",
      "level": 2,
      "headingHtml": "Slide 80",
      "html": "<h3>What typical level of education is required to understand a text?</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=80\">View original slide 80</a></p>"
    },
    {
      "id": "section-81",
      "title": "Aim for GCSE (or less)",
      "level": 2,
      "headingHtml": "Slide 81",
      "html": "<h3>Aim for GCSE (or less)</h3><p>Grade 9 – 11</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=81\">View original slide 81</a></p>"
    },
    {
      "id": "section-82",
      "title": "Note: 14-year old reading level does not mean, 14-year old content.",
      "level": 2,
      "headingHtml": "Slide 82",
      "html": "<h3><strong>Note:</strong> 14-year old reading level does not mean, 14-year old content.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=82\">View original slide 82</a></p>"
    },
    {
      "id": "section-83",
      "title": "Measured by:",
      "level": 2,
      "headingHtml": "Slide 83",
      "html": "<h3>Measured by:</h3><ul><li>length of sentences</li><li>length of words</li><li>frequency of words</li></ul><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=83\">View original slide 83</a></p>"
    },
    {
      "id": "section-84",
      "title": "But don’t game the readability scores.",
      "level": 2,
      "headingHtml": "Slide 84",
      "html": "<h3>But don’t game the readability scores.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=84\">View original slide 84</a></p>"
    },
    {
      "id": "section-85",
      "title": "Slide 85",
      "level": 2,
      "headingHtml": "Slide 85",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-5adcf6f5548ab250.png\" alt=\"Screenshot of the top of a Medium article, “Tips and Tools for Improving Your Content Readability Score”, by Blog Hands.\" loading=\"lazy\"></p><p><a href=\"https://medium.com/@bloghands/tips-and-tools-for-improving-your-content-readability-score-eed82e2ffa87\" target=\"_blank\" rel=\"noopener noreferrer\">https://medium.com/@bloghands/tips-and-tools-for-improving-your-content-readability-score-eed82e2ffa87</a></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=85\">View original slide 85</a></p>"
    },
    {
      "id": "section-86",
      "title": "Slide 86",
      "level": 2,
      "headingHtml": "Slide 86",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-2ec0a8d1de412f9a.png\" alt=\"Screenshot of a section of the same article, “Readability Tips You Can Put Into Practice Now”, with the sub-headings Shorten your sentences, Shorten your words and Use fewer syllables.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=86\">View original slide 86</a></p>"
    },
    {
      "id": "section-87",
      "title": "Slide 87",
      "level": 2,
      "headingHtml": "Slide 87",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-a3c148de11db74e7.png\" alt=\"Screenshot of the Hemingway Editor with a long text on the left, mostly highlighted in red and yellow, with a high grade level and a red oval around a long sentence.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-01fff5e1e8a173e0.png\" alt=\"Screenshot of the Hemingway Editor with a shortened version of the same text on the right, much less highlighted, with a low grade level and a red oval around a sentence.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=87\">View original slide 87</a></p>"
    },
    {
      "id": "section-88",
      "title": "Readability tools",
      "level": 2,
      "headingHtml": "Slide 88",
      "html": "<h3>Readability tools</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=88\">View original slide 88</a></p>"
    },
    {
      "id": "section-89",
      "title": "Slide 89",
      "level": 2,
      "headingHtml": "Slide 89",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-de9db3226b1c6740.png\" alt=\"Screenshot of the Readable.io text analyser with a text pasted in, highlighted passages and a readability rating of “D” in a panel on the right.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=89\">View original slide 89</a></p>"
    },
    {
      "id": "section-90",
      "title": "Slide 90",
      "level": 2,
      "headingHtml": "Slide 90",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-9e0edf071f20e599.png\" alt=\"Screenshot of a Readable.io report with the rating “D” in an orange circle and tables of readability grade levels, text statistics and text quality.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=90\">View original slide 90</a></p>"
    },
    {
      "id": "section-91",
      "title": "Slide 91",
      "level": 2,
      "headingHtml": "Slide 91",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-90109979b63ac362.png\" alt=\"Screenshot of a Readable.io page, “Text Summarizer”, with its menus open: General Tools (Case Converter, Accent Remover, Text Summarizer, Keyword Density Analyzer, Gender Analyzer), Detectors (Buzzword Detector, Stop Word Detector, Hedge Word Detector) and Readability Algorithms.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=91\">View original slide 91</a></p>"
    },
    {
      "id": "section-92",
      "title": "Slide 92",
      "level": 2,
      "headingHtml": "Slide 92",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-396dee4af477d08d.png\" alt=\"Screenshot of the “Buzzwords Detector” of Readable.io with a text in which buzzwords are underlined.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=92\">View original slide 92</a></p>"
    },
    {
      "id": "section-93",
      "title": "Slide 93",
      "level": 2,
      "headingHtml": "Slide 93",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-8053ce7ca02ac3df.png\" alt=\"Screenshot of the results page of the textalyser.net text analyser: a table with the total word count, number of different words, complexity factor, readability (Gunning-Fog Index), sentence count and average sentence length.\" loading=\"lazy\"></p><p>textalyser.net</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=93\">View original slide 93</a></p>"
    },
    {
      "id": "section-94",
      "title": "Slide 94",
      "level": 2,
      "headingHtml": "Slide 94",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-8053ce7ca02ac3df.png\" alt=\"Screenshot of the results page of the textalyser.net text analyser: a table with the total word count, number of different words, complexity factor, readability (Gunning-Fog Index), sentence count and average sentence length.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-bcf4e0858a5facc0.png\" alt=\"Screenshot of the textalyser.net frequency table, listing the most frequent words (language, simple, english, text, words, how, these, different, like, sentence) with occurrences, frequency and rank.\" loading=\"lazy\"></p><p>textalyser.net</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=94\">View original slide 94</a></p>"
    },
    {
      "id": "section-95",
      "title": "Slide 95",
      "level": 2,
      "headingHtml": "Slide 95",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-bced2f1f5c1a25bc.png\" alt=\"Screenshot of the Readability Test Tool web page with a “Test by URL” form and a results box saying that the page has an average grade level of about 9 and should be easily understood by 14 to 15 year olds.\" loading=\"lazy\"></p><p>Don’t trust URL analysis</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=95\">View original slide 95</a></p>"
    },
    {
      "id": "section-96",
      "title": "Word choice",
      "level": 2,
      "headingHtml": "Slide 96",
      "html": "<h3>Word choice</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=96\">View original slide 96</a></p>"
    },
    {
      "id": "section-97",
      "title": "Slide 97",
      "level": 2,
      "headingHtml": "Slide 97",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-e0b567ea7636fef0.png\" alt=\"Reduced view of the whole xkcd comic “Up Goer Five”: a tall blueprint of a rocket.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-7e0eb4092fc60489.png\" alt=\"The whole xkcd comic “Up Goer Five”, a tall blueprint of a rocket with labels written in simple words.\" loading=\"lazy\"></p><p>Up Goer Five by XKCD</p><p>CC BY NC https://xkcd.com/1133</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=97\">View original slide 97</a></p>"
    },
    {
      "id": "section-98",
      "title": "Slide 98",
      "level": 2,
      "headingHtml": "Slide 98",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-e0b567ea7636fef0.png\" alt=\"Reduced view of the whole xkcd comic “Up Goer Five”: a tall blueprint of a rocket.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-6fd54b96bbf68c80.png\" alt=\"Detail of the xkcd comic “Up Goer Five”: the rocket engines, labelled “Lots of fire comes out here” and “This end should point toward the ground if you want to go to space”.\" loading=\"lazy\"></p><p>Up Goer Five by XKCD</p><p>CC BY NC https://xkcd.com/1133</p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=98\">View original slide 98</a></p>"
    },
    {
      "id": "section-99",
      "title": "Slide 99",
      "level": 2,
      "headingHtml": "Slide 99",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-4d757a5baa0b076c.png\" alt=\"Screenshot of the Up-Goer Five Text Editor, with the text “I like bananas” and the message “Uh oh! You have used a non-permitted word (bananas)”.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=99\">View original slide 99</a></p>"
    },
    {
      "id": "section-100",
      "title": "Slide 100",
      "level": 2,
      "headingHtml": "Slide 100",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-d1ab5048e9b3f504.png\" alt=\"Screenshot of the Up-Goer Five Text Editor, with the text “I like fruit that is yellow” and the message “Uh oh! You have used non-permitted words (fruit, yellow)”.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=100\">View original slide 100</a></p>"
    },
    {
      "id": "section-101",
      "title": "Slide 101",
      "level": 2,
      "headingHtml": "Slide 101",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-a278a2ece3aa4b0f.png\" alt=\"Screenshot of the search page of iWeb: The 14 Billion Word Web Corpus, with the word “purpose” typed into the Word search box.\" loading=\"lazy\"></p><p><strong>corpus.byu.edu/iweb</strong></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=101\">View original slide 101</a></p>"
    },
    {
      "id": "section-102",
      "title": "corpus.byu.edu/iweb",
      "level": 2,
      "headingHtml": "Slide 102",
      "html": "<h3><strong>corpus.byu.edu/iweb</strong></h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-93e6dd74cf9cd728.png\" alt=\"Screenshot of the iWeb results for the word “purpose”: its frequency, topics, collocates, clusters and related words.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=102\">View original slide 102</a></p>"
    },
    {
      "id": "section-103",
      "title": "corpus.byu.edu/iweb",
      "level": 2,
      "headingHtml": "Slide 103",
      "html": "<h3><strong>corpus.byu.edu/iweb</strong></h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-752e4f2fb99fc7ed.png\" alt=\"Screenshot of the iWeb key-word-in-context view for “purpose”: a long list of lines from web pages with the word highlighted.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=103\">View original slide 103</a></p>"
    },
    {
      "id": "section-104",
      "title": "Grammar, spelling, style",
      "level": 2,
      "headingHtml": "Slide 104",
      "html": "<h3>Grammar, spelling, style</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=104\">View original slide 104</a></p>"
    },
    {
      "id": "section-105",
      "title": "Slide 105",
      "level": 2,
      "headingHtml": "Slide 105",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-80ed31a37b176686.png\" alt=\"Screenshot of Grammarly with a “Set goals” dialog over a document, offering Intent, Audience, Style, Emotion and Domain settings.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=105\">View original slide 105</a></p>"
    },
    {
      "id": "section-106",
      "title": "Slide 106",
      "level": 2,
      "headingHtml": "Slide 106",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-260623d4c8ed35c9.png\" alt=\"Screenshot of Grammarly with a “Performance” panel over the document “Our history”: an overall score, word count, reading time and readability measures.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=106\">View original slide 106</a></p>"
    },
    {
      "id": "section-107",
      "title": "Slide 107",
      "level": 2,
      "headingHtml": "Slide 107",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-229d595352174e07.png\" alt=\"Screenshot of Grammarly with a “Conventions” panel suggesting the British spelling “organisations” for “organizations”.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-1a1433a28578e20d.png\" alt=\"Green thumbs-up icon.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=107\">View original slide 107</a></p>"
    },
    {
      "id": "section-108",
      "title": "Slide 108",
      "level": 2,
      "headingHtml": "Slide 108",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-9fdc7127c5559da6.png\" alt=\"Screenshot of Grammarly with a “Conciseness” panel suggesting “some” or “many” in place of “a number of”.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-1a1433a28578e20d.png\" alt=\"Green thumbs-up icon.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=108\">View original slide 108</a></p>"
    },
    {
      "id": "section-109",
      "title": "Slide 109",
      "level": 2,
      "headingHtml": "Slide 109",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-5d1484b83329b7be.png\" alt=\"Screenshot of Grammarly with a “Punctuation” panel suggesting the removal of a comma after “Oxford”.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-1a1433a28578e20d.png\" alt=\"Green thumbs-up icon.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=109\">View original slide 109</a></p>"
    },
    {
      "id": "section-110",
      "title": "Slide 110",
      "level": 2,
      "headingHtml": "Slide 110",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-110.png\" alt=\"The slide&#x27;s original page: a Grammarly window with the document “Our history” on the left and a “Variety” panel open, suggesting “operate” as a synonym for the repeated word “work”. At the lower right of the page is a yellow hand icon turned sideways, its thumb pointing left, its fingers curled up and its cuff below; it is neither thumbs-up nor thumbs-down.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=110\">View original slide 110</a></p>"
    },
    {
      "id": "section-111",
      "title": "Slide 111",
      "level": 2,
      "headingHtml": "Slide 111",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-111.png\" alt=\"The slide&#x27;s original page: a Grammarly window with the document “Our history” on the left and a “Vocabulary” panel open, suggesting “sizeable” in place of “large”. At the lower right of the page is a yellow hand icon turned sideways, its thumb pointing left, its fingers curled up and its cuff below; it is neither thumbs-up nor thumbs-down.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=111\">View original slide 111</a></p>"
    },
    {
      "id": "section-112",
      "title": "Slide 112",
      "level": 2,
      "headingHtml": "Slide 112",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-112.png\" alt=\"The slide&#x27;s original page: a Grammarly window with the document “Our history” on the left and a “Spelling” panel open, suggesting “11-degree” in place of “11 degree”. At the lower right of the page is a red thumbs-down icon: a red hand with its thumb pointing down and its cuff on the right.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=112\">View original slide 112</a></p>"
    },
    {
      "id": "section-113",
      "title": "Slide 113",
      "level": 2,
      "headingHtml": "Slide 113",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-113.png\" alt=\"The slide&#x27;s original page: a Grammarly window with the document “Our history” on the left and a “Clarity” panel open, flagging “was constructed” as passive voice. At the lower right of the page is a red thumbs-down icon: a red hand with its thumb pointing down and its cuff on the right.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=113\">View original slide 113</a></p>"
    },
    {
      "id": "section-114",
      "title": "Slide 114",
      "level": 2,
      "headingHtml": "Slide 114",
      "html": "<p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-20b9be6baf37f2a5.png\" alt=\"Screenshot of Grammarly with a “Plagiarism” panel reporting that a high share of the text matches a page titled “Our history | Said Business School”.\" loading=\"lazy\"></p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-1a1433a28578e20d.png\" alt=\"Green thumbs-up icon.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=114\">View original slide 114</a></p>"
    },
    {
      "id": "section-115",
      "title": "Editing tools",
      "level": 2,
      "headingHtml": "Slide 115",
      "html": "<h3>Editing tools</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=115\">View original slide 115</a></p>"
    },
    {
      "id": "section-116",
      "title": "Listen to what you wrote",
      "level": 2,
      "headingHtml": "Slide 116",
      "html": "<h3>Listen to what you wrote</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-116.png\" alt=\"The slide&#x27;s original page: a Microsoft Word window with the Review tab open and the Read Aloud button highlighted above a paragraph of the history text. The slide holds a screen recording (video) of this feature, which this package does not carry.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=116\">View original slide 116</a></p>"
    },
    {
      "id": "section-117",
      "title": "Listen to what you wrote",
      "level": 2,
      "headingHtml": "Slide 117",
      "html": "<h3>Listen to what you wrote</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-b219d5cc7b9f7bd2.png\" alt=\"Screenshot of Microsoft Word with the Read Aloud control selected and a speed and voice menu open (voice: Microsoft Hazel).\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=117\">View original slide 117</a></p>"
    },
    {
      "id": "section-118",
      "title": "Readability in Word",
      "level": 2,
      "headingHtml": "Slide 118",
      "html": "<h3>Readability in Word</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-07a09babd49d53be.png\" alt=\"Screenshot of the Word Options dialog, Proofing section, with the option “Show readability statistics” among the grammar settings.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=118\">View original slide 118</a></p>"
    },
    {
      "id": "section-119",
      "title": "All spelling errors must be corrected or ignored",
      "level": 2,
      "headingHtml": "Slide 119",
      "html": "<h3>All spelling errors must be corrected or ignored</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-832730afda115a4b.png\" alt=\"Screenshot of Microsoft Word with a Readability Statistics dialog open: counts of words, characters, paragraphs and sentences, averages per sentence and per word, and the Flesch Reading Ease and Flesch-Kincaid Grade Level scores.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=119\">View original slide 119</a></p>"
    },
    {
      "id": "section-120",
      "title": "Word online has different features",
      "level": 2,
      "headingHtml": "Slide 120",
      "html": "<h3>Word online has different features</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-275f85f90196cdb1.png\" alt=\"Screenshot of Word online with a Spelling &amp; Grammar menu open: Spelling, Editor Settings, AutoCorrect Options and Set Proofing Language.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=120\">View original slide 120</a></p>"
    },
    {
      "id": "section-121",
      "title": "Word online has different features",
      "level": 2,
      "headingHtml": "Slide 121",
      "html": "<h3>Word online has different features</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-c1e3c85c5222d15c.png\" alt=\"Screenshot of the Editor Settings dialog of Word online, with the Clarity and Conciseness, Formal Language, Inclusive Language and Punctuation Conventions checks all ticked.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=121\">View original slide 121</a></p>"
    },
    {
      "id": "section-122",
      "title": "People over tools",
      "level": 2,
      "headingHtml": "Slide 122",
      "html": "<h3>People over tools</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=122\">View original slide 122</a></p>"
    },
    {
      "id": "section-123",
      "title": "Writing / editing buddies / beta readers",
      "level": 2,
      "headingHtml": "Slide 123",
      "html": "<h3>Writing / editing buddies / beta readers</h3><ul><li>Agree set of principles</li><li>Agree targets</li><li>Use checklists</li><li>Constructive Feedback rules</li></ul><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/page-123.png\" alt=\"The slide&#x27;s original page: four dark blue panels side by side with a double-headed arrow beneath them. Each has an icon and a label: two figures dancing for Agree set of principles, a target for Agree targets, a checklist for Use checklists and a thumbs-up for Constructive Feedback rules.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=123\">View original slide 123</a></p>"
    },
    {
      "id": "section-124",
      "title": "Careful that you don’t end up speaking to an internal audience to tick boxes.",
      "level": 2,
      "headingHtml": "Slide 124",
      "html": "<h3>Careful that you <strong>don’t</strong> end up speaking to an <strong>internal audience</strong> to tick boxes.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=124\">View original slide 124</a></p>"
    },
    {
      "id": "section-125",
      "title": "Ask online for help",
      "level": 2,
      "headingHtml": "Slide 125",
      "html": "<h3>Ask online for help</h3><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-b46389508f50677b.png\" alt=\"Screenshot of the Writing Stack Exchange home page, “Explore Our Questions”, with a list of questions and site statistics.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=125\">View original slide 125</a></p>"
    },
    {
      "id": "section-126",
      "title": "Be careful who you ask. People who write well often don’t know how they do it. And beautiful pros…",
      "level": 2,
      "headingHtml": "Slide 126",
      "html": "<h3>Be <strong>careful</strong> who you ask. <strong>People who write well</strong> often don’t know how they do it. And <strong>beautiful prose</strong> is not always easy to read.</h3><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=126\">View original slide 126</a></p>"
    },
    {
      "id": "section-127",
      "title": "Thank you",
      "level": 2,
      "headingHtml": "Slide 127",
      "html": "<h3>Thank you</h3><p>This presentation was created by Dominik Lukeš</p><p>and it is made available under</p><p>Creative Commons Attribution license</p><p><img src=\"/readers/tools-and-strategies-for-writing-in-simple-language/media/img-84294b65bbfc0cd6.png\" alt=\"Creative Commons Attribution (CC BY) licence badge.\" loading=\"lazy\"></p><p><a href=\"/tools-and-strategies-for-writing-in-simple-language?mode=originals&amp;page=127\">View original slide 127</a></p>"
    }
  ],
  "pages": [
    {
      "number": 1,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-01.png",
      "text": "Tools to help with writing Simple language"
    },
    {
      "number": 2,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-02.png",
      "text": "http://metaphorhacker.net/2012/09/the-complexities-of-simple-what-simple-language-proponents-should-know-about-linguistics"
    },
    {
      "number": 3,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-03.png",
      "text": "Why?\nSpeed of reading\nAccessibility\nInternational impact"
    },
    {
      "number": 4,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-04.png",
      "text": "http://blog.boomerangapp.com/2016/02/7-tips-for-getting-more-responses-to-your-emails-with-data"
    },
    {
      "number": 5,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-05.png",
      "text": "What makes language simple?"
    },
    {
      "number": 6,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-06.png",
      "text": "No perfect communication"
    },
    {
      "number": 7,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-07.png",
      "text": "Even with arrows"
    },
    {
      "number": 8,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-08.png",
      "text": "Which way will the lift go?"
    },
    {
      "number": 9,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-09.png",
      "text": "Which way will you turn the wheel of your car?"
    },
    {
      "number": 10,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-10.png",
      "text": "Which way will you turn your wheel now?"
    },
    {
      "number": 11,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-11.png",
      "text": "What makes text easy to read?"
    },
    {
      "number": 12,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-12.png",
      "text": "How?\nFormatting\nStructure\nLanguage"
    },
    {
      "number": 13,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-13.png",
      "text": "I wanted to write you a short letter"
    },
    {
      "number": 14,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-14.png",
      "text": "I wanted to write you a short letter but I didn’t have time."
    },
    {
      "number": 15,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-15.png",
      "text": "I wanted to write you a short letter but I didn’t have time. So I wrote you a long one instead."
    },
    {
      "number": 16,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-16.png",
      "text": "… or Franklin or Pascal or Locke or somebody else.\nI wanted to write you a short letter but I didn’t have time. So I wrote you a long one instead.\nMark Twain"
    },
    {
      "number": 17,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-17.png",
      "text": "Simple and clear writing is not natural. It is harder and more time consuming than complicated writing."
    },
    {
      "number": 18,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-18.png",
      "text": "Bad advice"
    },
    {
      "number": 19,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-19.png",
      "text": "Avoid passives\nBe informal / write conversationally\nAvoid redundancy\nAvoid jargon - Use simple words\nUse short 'English' words\nWrite short texts"
    },
    {
      "number": 20,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-20.png",
      "text": "Don’t avoid passives too much\nThe School was founded in 1996. | They founded the School in 1996."
    },
    {
      "number": 21,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-21.png",
      "text": "Don’t be too informal\nYou must confirm your attendance. | Why don’t you let us know that you’re coming."
    },
    {
      "number": 22,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-22.png",
      "text": "Redundancy can reduce errors\nnext Tuesday (24 Dec) | next Tuesday"
    },
    {
      "number": 23,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-23.png",
      "text": "Redundancy can aid comprehension\nTuesday, 24 Dec | 24/12"
    },
    {
      "number": 24,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-24.png",
      "text": "Simple words don’t always make things clear\nAttendance will be taken. | We will check who showed up."
    },
    {
      "number": 25,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-25.png",
      "text": "Short English words don’t always make things better.\nWe will provide accommodation. | We will put you up. / We will find you a place to stay."
    },
    {
      "number": 26,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-26.png",
      "text": "Which is simpler?\nget\nacquire"
    },
    {
      "number": 27,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-27.png",
      "text": ""
    },
    {
      "number": 28,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-28.png",
      "text": ""
    },
    {
      "number": 29,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-29.png",
      "text": ""
    },
    {
      "number": 30,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-30.png",
      "text": ""
    },
    {
      "number": 31,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-31.png",
      "text": ""
    },
    {
      "number": 32,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-32.png",
      "text": ""
    },
    {
      "number": 33,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-33.png",
      "text": "onlineteachersuk.com/phrasal-verbs-get"
    },
    {
      "number": 34,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-34.png",
      "text": "onlineteachersuk.com/phrasal-verbs-get"
    },
    {
      "number": 35,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-35.png",
      "text": "Non-native speakers will not always find short and easy words as easy to understand as you think."
    },
    {
      "number": 36,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-36.png",
      "text": "Good advice"
    },
    {
      "number": 37,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-37.png",
      "text": "Formatting\nSpace\nStructure\nGuides / Graphics\nStructure\nImportant first, background last\nClear outline\nShorter sentences\nLanguage\nLimit politeness\nAvoid embedding and clusters\nDon't take out too much\nTools\nTest readability\nListen to what you wrote\nGet help with editing"
    },
    {
      "number": 38,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-38.png",
      "text": "Who does it well?"
    },
    {
      "number": 39,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-39.png",
      "text": ""
    },
    {
      "number": 40,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-40.png",
      "text": ""
    },
    {
      "number": 41,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-41.png",
      "text": ""
    },
    {
      "number": 42,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-42.png",
      "text": "Making things more readable with formatting"
    },
    {
      "number": 43,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-43.png",
      "text": ""
    },
    {
      "number": 44,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-44.png",
      "text": "Chunking makes texts more readable"
    },
    {
      "number": 45,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-45.png",
      "text": "Word Navigation feature is great for outlines"
    },
    {
      "number": 46,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-46.png",
      "text": "Make sure you use headings"
    },
    {
      "number": 47,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-47.png",
      "text": "Mindmaps help with chunking, structure, outline"
    },
    {
      "number": 48,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-48.png",
      "text": ""
    },
    {
      "number": 49,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-49.png",
      "text": "Tips for more readable structure"
    },
    {
      "number": 50,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-50.png",
      "text": "Structure\nImportant first, background last\nShow outline\nShorter sentences"
    },
    {
      "number": 51,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-51.png",
      "text": "Start with an outline\nhttps://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html"
    },
    {
      "number": 52,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-52.png",
      "text": "First things first\nhttps://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html"
    },
    {
      "number": 53,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-53.png",
      "text": "Background last\nhttps://www.dailymail.co.uk/news/article-7051713/British-Steel-brink-collapse-putting-25-000-jobs-risk.html"
    },
    {
      "number": 54,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-54.png",
      "text": "Short paragraphs can help you get away with more complicated sentences"
    },
    {
      "number": 55,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-55.png",
      "text": "F-shaped scanning pattern\n© Nielsen Norman Group 2017\nhttps://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/"
    },
    {
      "number": 56,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-56.png",
      "text": "“F-shaped scanning pattern is bad for users and businesses: it means that users may skip important content simply because it appears on the right side of the page.”\n— (Kara Pernice, 2017)\nhttps://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/"
    },
    {
      "number": 57,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-57.png",
      "text": "https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/\n(Kara Pernice, 2017)"
    },
    {
      "number": 58,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-58.png",
      "text": "How to use Hemingway app to simplify language"
    },
    {
      "number": 59,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-59.png",
      "text": "Readability scores"
    },
    {
      "number": 60,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-60.png",
      "text": "Check readability"
    },
    {
      "number": 61,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-61.png",
      "text": ""
    },
    {
      "number": 62,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-62.png",
      "text": "Do experts pass the test?"
    },
    {
      "number": 63,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-63.png",
      "text": "About us by Plain English Campaign\nplainenglish.co.uk/about-us.html"
    },
    {
      "number": 64,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-64.png",
      "text": "Complexities of simple by Dominik Lukeš\nmetaphorhacker.net"
    },
    {
      "number": 65,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-65.png",
      "text": "Plain Language Is for Everyone, Even Experts\nby Hoa Loranger, 2017\nhttps://www.nngroup.com/articles/plain-language-experts/"
    },
    {
      "number": 66,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-66.png",
      "text": "Tips for simpler language"
    },
    {
      "number": 67,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-67.png",
      "text": "Avoid too much politeness …\nWelcome to this site\nWe are very pleased to have the opportunity"
    },
    {
      "number": 68,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-68.png",
      "text": "…but only in context"
    },
    {
      "number": 69,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-69.png",
      "text": "Limit hedges and indirectness\nThis is might be a useful tool\nIf it’s not too much trouble"
    },
    {
      "number": 70,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-70.png",
      "text": "Strip out unnecessary language\nBad: \"You may like to register by clicking here.\"\nGood: \"Register here“\nBetter: Register"
    },
    {
      "number": 71,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-71.png",
      "text": "Verbs over nouns\nLess good: “Your attendance is important.\"\nOK: “It is important that you come.”\nOK: “Please come. It is really important”"
    },
    {
      "number": 72,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-72.png",
      "text": "Beware of noun clusters\nBad: operations review evaluation task force\nLess bad: task force for the evaluation of our operations review\nBetter: task force evaluating our review of operations"
    },
    {
      "number": 73,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-73.png",
      "text": "Simple imperatives in lists of activities\nGood: '10:30 - Swim in the lake’\nBad: '10:30 - Swimming in the lake’\nGood: 'Achieve objectives’\nBad: 'To achieve objectives’\nGood: 'Explain’\nBad: 'Explanation Of...'"
    },
    {
      "number": 74,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-74.png",
      "text": "Limit complex embedding and if statements\nLess good: The man we met yesterday was a famous artist.\nOK: We met a man yesterday. And he was famous artist.\nGood: We met a famous artist yesterday."
    },
    {
      "number": 75,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-75.png",
      "text": "Don't strip out linking phrases\nGood: \"John didn't eat because he didn't like soup.\"\nOK: \"John didn't like soup. So he didn't eat.\"\nLess good: \"John didn't eat. He didn't like soup.\""
    },
    {
      "number": 76,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-76.png",
      "text": "Think about when to use nouns vs pronouns\nJane was late. She overslept, then she missed the bus. This is the fifth time in a month she did something like that. Her boss would be angry. So Jane / she thought of an excuse.\nColour in the source slide: in the last sentence “Jane” is green and “she” is red, both in bold type. The slide gives no key for the colours."
    },
    {
      "number": 77,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-77.png",
      "text": "Avoid too much repetition, but not all of it\nJane was late. She overslept, then she missed the bus. This is the fifth time in a month she did something like that. Her boss would be angry. So Jane / she thought of an excuse.\nColour in the source slide: in the last sentence “Jane” is green and “she” is red, both in bold type. The slide gives no key for the colours."
    },
    {
      "number": 78,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-78.png",
      "text": "Readability"
    },
    {
      "number": 79,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-79.png",
      "text": "What is readability?"
    },
    {
      "number": 80,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-80.png",
      "text": "What typical level of education is required to understand a text?"
    },
    {
      "number": 81,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-81.png",
      "text": "Aim for GCSE (or less)\nGrade 9 – 11"
    },
    {
      "number": 82,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-82.png",
      "text": "Note: 14-year old reading level does not mean, 14-year old content."
    },
    {
      "number": 83,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-83.png",
      "text": "Measured by:\nlength of sentences\nlength of words\nfrequency of words"
    },
    {
      "number": 84,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-84.png",
      "text": "But don’t game the readability scores."
    },
    {
      "number": 85,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-85.png",
      "text": "https://medium.com/@bloghands/tips-and-tools-for-improving-your-content-readability-score-eed82e2ffa87"
    },
    {
      "number": 86,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-86.png",
      "text": ""
    },
    {
      "number": 87,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-87.png",
      "text": ""
    },
    {
      "number": 88,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-88.png",
      "text": "Readability tools"
    },
    {
      "number": 89,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-89.png",
      "text": ""
    },
    {
      "number": 90,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-90.png",
      "text": ""
    },
    {
      "number": 91,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-91.png",
      "text": ""
    },
    {
      "number": 92,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-92.png",
      "text": ""
    },
    {
      "number": 93,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-93.png",
      "text": "textalyser.net"
    },
    {
      "number": 94,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-94.png",
      "text": "textalyser.net"
    },
    {
      "number": 95,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-95.png",
      "text": "Don’t trust URL analysis"
    },
    {
      "number": 96,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-96.png",
      "text": "Word choice"
    },
    {
      "number": 97,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-97.png",
      "text": "Up Goer Five by XKCD\nCC BY NC https://xkcd.com/1133"
    },
    {
      "number": 98,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-98.png",
      "text": "Up Goer Five by XKCD\nCC BY NC https://xkcd.com/1133"
    },
    {
      "number": 99,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-99.png",
      "text": ""
    },
    {
      "number": 100,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-100.png",
      "text": ""
    },
    {
      "number": 101,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-101.png",
      "text": "corpus.byu.edu/iweb"
    },
    {
      "number": 102,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-102.png",
      "text": "corpus.byu.edu/iweb"
    },
    {
      "number": 103,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-103.png",
      "text": "corpus.byu.edu/iweb"
    },
    {
      "number": 104,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-104.png",
      "text": "Grammar, spelling, style"
    },
    {
      "number": 105,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-105.png",
      "text": ""
    },
    {
      "number": 106,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-106.png",
      "text": ""
    },
    {
      "number": 107,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-107.png",
      "text": ""
    },
    {
      "number": 108,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-108.png",
      "text": ""
    },
    {
      "number": 109,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-109.png",
      "text": ""
    },
    {
      "number": 110,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-110.png",
      "text": ""
    },
    {
      "number": 111,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-111.png",
      "text": ""
    },
    {
      "number": 112,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-112.png",
      "text": ""
    },
    {
      "number": 113,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-113.png",
      "text": ""
    },
    {
      "number": 114,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-114.png",
      "text": ""
    },
    {
      "number": 115,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-115.png",
      "text": "Editing tools"
    },
    {
      "number": 116,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-116.png",
      "text": "Listen to what you wrote"
    },
    {
      "number": 117,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-117.png",
      "text": "Listen to what you wrote"
    },
    {
      "number": 118,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-118.png",
      "text": "Readability in Word"
    },
    {
      "number": 119,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-119.png",
      "text": "All spelling errors must be corrected or ignored"
    },
    {
      "number": 120,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-120.png",
      "text": "Word online has different features"
    },
    {
      "number": 121,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-121.png",
      "text": "Word online has different features"
    },
    {
      "number": 122,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-122.png",
      "text": "People over tools"
    },
    {
      "number": 123,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-123.png",
      "text": "Writing / editing buddies / beta readers\nAgree set of principles\nAgree targets\nUse checklists\nConstructive Feedback rules"
    },
    {
      "number": 124,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-124.png",
      "text": "Careful that you don’t end up speaking to an internal audience to tick boxes."
    },
    {
      "number": 125,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-125.png",
      "text": "Ask online for help"
    },
    {
      "number": 126,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-126.png",
      "text": "Be careful who you ask. People who write well often don’t know how they do it. And beautiful prose is not always easy to read."
    },
    {
      "number": 127,
      "image": "/readers/tools-and-strategies-for-writing-in-simple-language/pages/page-127.png",
      "text": "Thank you\nThis presentation was created by Dominik Lukeš\nand it is made available under\nCreative Commons Attribution license"
    }
  ],
  "pageKind": "PowerPoint slides rendered with LibreOffice"
}